Ecogenya Ads Tool

This page describes an internal software tool used by Ecogenya, an e-commerce business based in Whitby, Ontario, Canada, selling organic mushroom extracts and superfoods for people and pets at ecogenya.com.

What the tool does

The tool connects to the Google Ads API to retrieve advertising performance data for Ecogenya's own Google Ads account — campaign spend, impressions, clicks, conversions, conversion value and return on ad spend — so that advertising performance can be reviewed accurately and consistently each week.

It can also apply campaign daily budget and campaign status (enabled or paused) changes that the business owner has reviewed and approved individually. Every change is previewed before it is applied and recorded in an audit log. The tool does not create or delete campaigns, does not change ad copy, and performs no automated or unattended changes.

Who uses it

The tool is used solely by the owner of Ecogenya. It is internal software: it is not distributed, sold, licensed, or made available to any other person or organisation. It has no public interface, no hosted deployment and no user accounts, and it runs only on the owner's own computer.

What data it accesses

The tool accesses only aggregate advertising performance data from Ecogenya's own Google Ads account. It does not access, store or process personal information about customers or website visitors, and it does not access any Google Ads account belonging to any other business.

Privacy and terms

Ecogenya's Privacy Policy and Terms of Service apply.

Contact

Questions about this tool can be sent to michael@ecogenya.com.